Shorten Your Purchasing Path In Covid-19
The latest data released by the United Nations in 2021 indicates the accelerated shift of the world’s digital transformation and predicted that these offered digitized opportunities will help every country to move from pandemic situation to recovery.
Along with this report there is another report from the Central Bank of Pakistan which says that there is a sharp increase in online shopping trend during Covid- 19 which provided revenue of from Rs 2.3 billion to Rs 9.4 billion in the fourth quarter of the fiscal year 2021.
This pandemic has pushed the people to start purchasing online rather than going to the shop and buying their goods. The most trending shopping online ranged from groceries, household goods, apparel to indoor exercise equipment, digital gadgets and electronics. The purchasers are relying heavily on the digital mode to buy all these products.
What kind of digitalization can help consumers in purchasing?
As now people prefer to do online shopping so the brands need to be updated and make sure that they are shortening the ways of their clients’ purchasing journey.
The digital assistance which is providing a quick and fastest way of purchasing to your clients can help any brand to grow faster. Maintaining communication is one thing to engage customers but how about easing your consumer in performing their shopping through simple clicks and within the same browsing screen?
The product, which is more focused towards brand sales through engaging the customers with its extraordinary features and making sure that your clients are having a smooth and easy buying journey.
The best of all is that now your clients do not need to specifically visit your Website. They can purchase from your brand through their messenger inbox. It is showing your catalogue within your chat window and has the ability of handling all the inquiries related to the product just like a shopkeeper.
Role of digital giants during pandemic.
There are several surveys showing the strength of communication platforms like Whatsapp, Facebook Messenger and Instagram (many other) during Covid- 19. How about if one can use these communication channels not only for solving queries of different consumer bases but to assist them in purchasing like a shop assistant does in a physical shop. Installing shop assistants in these communication channels.
Changes are on its way:
The pandemic has undoubtedly changed the pattern of buying and doing business. People start shopping online and want to get responses as quickly as they can. The physical stores shopping habits are transformed into more personalized shopping experiences through digital shopping assistance. One scenario is that people who started using online stores for their groceries, apparel and other commodities will be more likely to shop online even after the Covid- 19 is over.
For any established online store what is most important to get customers loyalty? It is to respond on time and become more user- friendly. Here the chatbots rendering customer service along with establishing shopping stores within the same chat window are more user friendly way of doing online business than using websites or any mobile application.